My Resume is Weird. Maybe Yours Should Be Too.

Welcome to The Real Estate Sidekick. My name is John Joseph Cruz (Jonji), and this blog is for any real estate agent who has ever felt like their career path didn't make sense. It’s for those of you who have been told to pick a niche from a generic list and felt… nothing.

This first post is a chance for me to introduce myself and share what this blog is all about: turning your unique, messy, and weird background into your single greatest professional asset.

John Joseph Cruz (Jonji), Founder of The Real Estate Sidekick.

My Spaghetti-Plate Career Path

I’ve been a Navy SEAL, a project manager, and a truck driver. I’ve installed granite floors and managed multi-million dollar contracts. For years, I felt like my career path looked less like a ladder and more like a dropped plate of spaghetti. In a world that tells you to specialize, I felt like a generalist without a cause. Maybe you can relate

What to Expect Here

In this blog, we’re going to throw the old rulebook out. We'll explore why the standard advice of "finding your niche" is broken and how to build one from the ground up using your own story. I didn't find my footing in this business until I stopped trying to fit my story into their boxes and started building a box of my own. I'll share practical tips, strategic insights, and the core philosophies that helped me find clarity.

Your Story is Your Superpower

The main message is this: your unique story is not a liability; it's your superpower. Let's learn how to use it together.

Use the space below to tell me what you think. What's the most unexpected job you've ever had? I read every comment.

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John Joseph Cruz, Broker (BK3337268)

The Real Estate Sidekick 

A Licensed Real Estate Brokerage (CQ1072510)

(256) 743-3542 | 111 N. Orange Avenue, Suite 800, Orlando, FL 32801