That 'Real Estate Niche' List? Throw It in the Trash.

Today, we’re tackling the biggest lie in real estate coaching: the generic niche list. This post is for anyone who has been told to specialize in "Luxury" or "First-Time Buyers" etc. and felt like they were being asked to wear a costume that didn't fit.

The Problem with Pre-Made Niches

Let’s be honest. That list your broker gave you is lazy advice. It ignores the most important asset in your entire business: you. Trying to force yourself to be the "luxury agent" when you'd rather be helping fellow veterans is the fast track to burnout. It's the primary reason so many talented agents feel like imposters—they're playing a character, not building an authentic business.

Building Your Niche, Not Finding It

Here’s the truth: You don't find a niche. You build it. You build it brick by brick from your passions, your quirks, and your unique life story. You build it on the conversations and topics that make you light up. The most powerful and profitable niche is the one you don't have to fake.

Don't just take my word for it. The industry is recognizing this fundamental shift. As Hope Walborn writes for the Pennsylvania Association of Realtors® blog:

"Reflecting on past experiences, interests and personal values can help Realtors® decide who they most want to serve, thus building stronger client relationships, improving quality of business and allowing for more fulfillment in their careers and in their lives."

This is the entire game: building a business that is a true reflection of you.

Trade the List for a Map

It's time to trade generic advice for a real map that's unique to you. The first step is admitting the old maps are useless.

Ready to start building? The best place to start is by getting on the official FYRN program waitlist.

Join the FYRN Waitlist

John Joseph Cruz, Broker (BK3337268)

The Real Estate Sidekick 

A Licensed Real Estate Brokerage (CQ1072510)

(256) 743-3542 | 111 N. Orange Avenue, Suite 800, Orlando, FL 32801