The High-Value Tip I Share With Every Veteran I Meet
- John Cruz

- Oct 29
- 2 min read
Today’s post is about providing a tangible, high-value win. It's a strategy I share with every fellow veteran I meet who is interested in real estate. This isn't just theory; it's a practical application of how niche knowledge can create incredible opportunities for the communities you serve.

The Myth of the One-Time VA Loan
Most people, and even many agents, believe the VA loan is a one-and-done benefit. You buy a house, and that's the end of the story. This is not true. There's a powerful, perfectly legal strategy that allows you to use your VA loan benefit over and over to build a real estate portfolio, often without selling your previous homes.
The key term isn't "restoration" (that usually requires paying off the loan); the key is understanding your Remaining Entitlement.
A Strategy for Building Wealth
In simple terms: Every eligible veteran has a certain amount of entitlement (a dollar amount the VA will guarantee). When you buy your first home, you use a portion of that entitlement.
Here's the strategy:
You buy your first home (often with $0 down) as your primary residence.
Later, you get orders for a Permanent Change of Station (PCS), simply decide to move after a year or have another tangible reason for having to move within a year.
You can then convert that first home into a rental property (it's no longer your primary) and use your Remaining Entitlement to buy your next primary residence, often with $0 down again.
I’ve used this exact strategy to acquire multiple properties. My first two homes were $0 down. For my third home, the purchase price was slightly above what my remaining entitlement could cover. The result? I simply had to make a small down payment, which was drastically reduced because I still had entitlement left to use.
This is how you build a string of cash-flowing properties using one of the best loan products available.
Deep Knowledge is Your Niche
This is what a real niche looks like: deep, specific knowledge that provides life-changing value. It's not a generic label; it's a strategic advantage. It's knowing the difference between "Restoration" and "Remaining Entitlement" and using that knowledge to build wealth for your clients.
This is the kind of "insider" knowledge that builds a career.
What's one piece of powerful, niche-specific advice you've learned in your own field?
To learn how to build an entire business around your unique knowledge, get on the FYRN waitlist.
The Real Estate Sidekick
FL Real Estate Brokerage (CQ1072510)
John Joseph Cruz, Lic. Real Estate Broker (BK3337268)
(256) 743-3542 | 111 N. Orange Avenue, Suite 800, Orlando, FL 32801


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