Today’s post is about providing a tangible, high-value win. It's a strategy I share with every fellow veteran I meet who is interested in real estate. This isn't just theory; it's a practical application of how niche knowledge can create incredible opportunities for the communities you serve. The Myth of the One-Time VA Loan Most people, and even many agents, believe the VA loan is a one-and-done benefit. You buy a house, and that's the end of the story. This is not true. There's a powerful,...

Today, we’re tackling the biggest lie in real estate coaching: the generic niche list. This post is for anyone who has been told to specialize in "Luxury" or "First-Time Buyers" etc. and felt like they were being asked to wear a costume that didn't fit. The Problem with Pre-Made Niches Let’s be honest. That list your broker gave you is lazy advice. It ignores the most important asset in your entire business: you . Trying to force yourself to be the "luxury agent" when you'd rather be helping...

Welcome to The Real Estate Sidekick. My name is John Joseph Cruz (Jonji), and this blog is for any real estate agent who has ever felt like their career path didn't make sense. It’s for those of you who have been told to pick a niche from a generic list and felt… nothing. This first post is a chance for me to introduce myself and share what this blog is all about: turning your unique, messy, and weird background into your single greatest professional asset. John Joseph Cruz (Jonji), Founder...